How to drive greater ROI in business by conducting smarter events?

'Exposure' is the key to every successful business story. It is highly imperative for every business to make its potential clients/ customers well aware...

Event Marketing: Creating a Holistic Approach

Event Marketing: Creating a Holistic Approach Image source: Pixabay As more and more businesses use events to increase brand awareness and audience engagement, it’s becoming...

Selling event tickets? Here are 10 Key things you need to...

  Ticket sales are considered as a crucial factor to define the success of any event. Even those event pros find themselves in a challenging...

Your Guide to Audience Engagement

As it has been proven across times, engaging your audience is key to any business success. Engaged users are more likely to trust the...

Building an Organic Following for Recurring Events

Creating a buzz around your event on social media isn’t difficult at all. But what if your event happens every month? Every week? Social...

You are invited! – Email marketing for your recurring event

Many reckon email marketing as passé but it still works out as the best possible medium for recurring events. Yes, email is old and...

Innovative Event Ideas

“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” - Gloria Steinem When it...

You Uploaded Your Event on Explara. Then What?

  Creating your event is the first and last step we want you to take on the Explara platform. Why? Because at Explara, we believe...

Why you can’t afford to ignore SEO for your next event

  SEO is not a new word in any digital marketer’s vocab. But did you know that in today’s era of online ticketing SEO is...

Woodstock – What you can learn from the biggest Music Festival...

  The Woodstock Music & Art Fair, colloquially known as Woodstock, is probably one of the most iconic moments in human cultural history. Most rock...

Prolific People in the Indian Event Industry

Prolific People in the Indian Event Industry Without further ado or any particular order: Sabbas Joseph Founder Director, Wizcraft International Entertainment Pvt. Ltd. President, Event Entertainment Management Association...

Hyper-local communities- Self-sustained livelihoods for its members

Contrary to popular belief that intelligence precedes compassion & empathy, Eminent scientist Penny Spikins from York University says that humans learnt to live in...